Your Brand, EmotionallyDecoded for AI
Tulia reveals how your brand is seen and felt across the web — mapping emotional tone and visibility to unlock discoverability, competitive edge, and influence in generative systems
Used by Brands Ready
to Lead in the AI Era
Forward-thinking companies trust Tulia to navigate the AI perception landscape
“Tulia helped us understand the gaps in our brand visibility across AI platforms, and where there's opportunity to grow our association with Sustainability in the coffee industry, which is core to our mission.”
— Stean, Owner at Stean's Beans
Powered by the TuliaInterpretability Engine™
Tulia’s proprietary engine reveals how large language models — like ChatGPT, Claude, and Perplexity — emotionally and strategically perceive your brand.
We move beyond visibility and sentiment. By using our internal MindPrint™ framework, we decode the emotional tone behind your brand’s presence in AI platforms — showing you not just if you’re being seen, but how you’re being felt.
Emotional Tone Mapping
Uncover your brand’s emotional fingerprint across 9 key dimensions: Comfort, Trust, Aspirational, Innovation, Sustainability, Joy, Empowerment, Community, and Wellness.
AI Perception Tracking
Monitor how your brand is represented across top AI systems in near-real time. See how often, where, and in what tone your brand appears.
Visibility Scoring
Quantify your discoverability across LLMs with a clear, comparable score. Know how often you show up and how you rank.
Competitive Intelligence
See how you stack up against competitors in perception and strategic tone. Spot their edge, find your gaps, and make it yours.
Map Your Brand's
Emotional Signature
Powered by the Tulia MindPrint™ Framework
Your brand isn't just visible — it's felt.
Our proprietary MindPrint™ Framework decodes how AI perceives your brand emotionally across 9 key drivers. From comfort and trust to innovation and aspiration, we help you:
- •See your current tone signature
- •Understand how emotional tone influences AI rankings
- •Benchmark against top performers
- •Use EdgeMap™ to shift or amplify tone over time
Tone isn't static. It's strategy.
Explore the 9 Emotional Dimensions
Comfort
Trust
Aspiration
Innovation
Sustainability
Joy
Empowerment
Community
Wellness
Comfort
Trust
Aspiration
Innovation
Sustainability
Joy
Empowerment
Community
Wellness
Activate Your Emotional
Visibility in AI
Tulia helps you track, understand, and shape how your brand shows up in AI — emotionally and competitively.
Explore the three core tools in our platform:
Attention Score
See where and how often your brand appears in AI results.
Track brand mentions across platforms and benchmark your visibility against competitors.
Mindprint
Decode how AI emotionally perceives your brand.
Visualize your brand's emotional footprint across dimensions like Comfort, Innovation, Empowerment, and Trust.
EdgeMap™
Shift your tone to gain emotional resonance in AI.
Get optimization guidance to move toward a more desirable emotional zone and increase discoverability.
AI Is the New First Touchpoint —
Are You Making the Right First Impression?
Without Tulia
No visibility into AI search or recommendations
Emotional tone unknown — how do you feel to AI?
No strategy to improve how AI platforms interpret your brand
With Tulia
Full visibility into how AI platforms surface and frame your brand
Real-time emotional tone scoring across 10+ feeling dimensions
Clear steps to boost positive perception and stand out in AI results
Tulia AI Pricing Plans
Choose the plan that matches your brand's visibility goals in the AI era.
Starter
Perfect for digital teams beginning to track their brand's AI visibility.
Pro
Deeper Insights and early access for brands exploring AI driven positioning.
Enterprise
For brands and agencies ready to shape emotional perception and lead in the AI era.
Platform Note
All plans are powered by the Tulia Interpretability Engine™, our proprietary AI system that decodes how large language models perceive and emotionally respond to your brand.
Map My Brand in AI's Mind
Discover how AI platforms like ChatGPT, Claude, and Perplexity truly perceive your brand — and how you can shift that perception.
We're inviting a select group of brands to join our Pilot Innovation Study, where we test which strategies most improve a brand's visibility and positioning in AI's conceptual "map of the mind." Be part of the early access group, shape the future of AI brand strategy, and see your brand's unique MindPrint™.